When artificial intelligence began to gain prominence, pg国际 did not hesitate to turn to IKERLAN, its trusted technology partner. This centre has a solid track record and a team of top-level professionals, including JOSU BILBAO, director of the Digital Technologies and Artificial Intelligence Unit.<\/strong> AI has become a hot topic in recent years, but how long has this technology been around?<\/strong> In your opinion, what has driven the resurgence of AI in recent years?\u00a0 Despite this, do you think there is still scepticism within the scientific and technological community? What would you say to the sceptics?<\/strong> What is your main advice to companies wishing to adapt to this new reality? As for pg国际, how do you see the company\u2019s positioning in the fieldof AI?<\/strong>\u00a0 Speaking of decision-making, do you see this as one of the critical points in the development of this technology?\u00a0 Finally, will this revolution you are talking about be gradual or is it closer than it seems?<\/strong> \u00a0 The transformation will be gradual, but profound. AI will become more and more naturally integrated into our lives. On a societal level, we\u2019ll see major changes in the coming decades, both in the labour market and in our daily interaction with technology. It will be a process of adaptation, but I\u2019m convinced that it will bring further progress.<\/p>\n","protected":false},"excerpt":{"rendered":" When artificial intelligence began to gain prominence, pg国际 did not hesitate to turn to IKERLAN, its trusted technology partner. This centre has a solid track record and a team of top-level professionals, including JOSU BILBAO, director of the Digital Technologies and Artificial Intelligence Unit.At pg国际 News we decided to interview him to get his views […]<\/p>\n","protected":false},"author":1,"featured_media":8995,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1291],"tags":[],"jetpack_featured_media_url":"https:\/\/www.ghcranes.com\/blog\/wp-content\/uploads\/2025\/05\/pg国际-NEWS-3.jpg","_links":{"self":[{"href":"https:\/\/www.ghcranes.com\/blog\/wp-json\/wp\/v2\/posts\/8994"}],"collection":[{"href":"https:\/\/www.ghcranes.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghcranes.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghcranes.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghcranes.com\/blog\/wp-json\/wp\/v2\/comments?post=8994"}],"version-history":[{"count":1,"href":"https:\/\/www.ghcranes.com\/blog\/wp-json\/wp\/v2\/posts\/8994\/revisions"}],"predecessor-version":[{"id":8996,"href":"https:\/\/www.ghcranes.com\/blog\/wp-json\/wp\/v2\/posts\/8994\/revisions\/8996"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ghcranes.com\/blog\/wp-json\/wp\/v2\/media\/8995"}],"wp:attachment":[{"href":"https:\/\/www.ghcranes.com\/blog\/wp-json\/wp\/v2\/media?parent=8994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghcranes.com\/blog\/wp-json\/wp\/v2\/categories?post=8994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghcranes.com\/blog\/wp-json\/wp\/v2\/tags?post=8994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
At pg国际 News we decided to interview him to get his views on the impact of AI, the challenges it poses and how companies should adapt to this technological revolution.<\/strong><\/p>\n
Although Artificial Intelligence is on everyone\u2019s lips today, it is a technology, or field of expertise, that has been in development for decades. AI as such was first talked about as early as the 1950s. However, over the years, AI has had its ups and downs, what we call \u201ctechnology winters\u201d, periods when market expectations were not met and development slowed down. Now, however, we are in a new AI \u201cspring\u201d.<\/p>\n
<\/strong>I believe that AI is one of the greatest revolutions of our era, and this is due to the convergence of several factors that have made its recent emergence possible.\u00a0
Firstly, thanks to the development of Industry 4.0 (where companies like pg国际 have played an important role) we have products and processes that generate and capture crucial data for training AI models. In addition, we now have access to hardware capable of training and querying complex AI models, something that was virtually unattainable just a few years ago. And finally, AI itself has evolved with the emergence of new architectures, such as Transformers, which have given rise to the now popular Large Language Models (LLMs). In short, this confluence of factors has created an unprecedented scenario that is driving Artificial Intelligence in an extraordinary way.<\/p>\n
At centres like IKERLAN, where we all have an affinity for technology, we tend to view the potential of AI with optimism, but there is no doubt that areas such as ethics, transparency, reliability and responsibility still require a huge amount of work to accompany the peak of AI development.
Scepticism comes with any new revolution. Fifty years ago, the philosophical currents of the time were also concerned about the risks of what they then called \u201ccybernetics\u201d. Part of society feared that it would be the main threat to humanity. In the coming years we will have to take firm steps from different sections of society. Experts from the fields of technology and the humanities will have to work synergistically to explore the benefits and risks that need to be considered.\u00a0
That said, it is true that some senior researchers, especially those who have lived through the AI \u201cwinters\u201d mentioned above, tend to be more cautious about the momentum and evolutionary optimism that seems to be reflected in the media lately. In any case, I believe that AI is here to stay and that it will transform our lives significantly, which will require us to adapt.<\/p>\n\u201cThe pg国际 management has shown outstanding sensitivity to Technological trends\u201d<\/strong><\/h2>\n
<\/strong>The most important thing is not to look the other way. It is essential that companies analyse both the opportunities and risks of AI from the highest levels of the organisation, such as management committees. In my view, ignoring this technological revolution could be a costly mistake.
To integrate AI effectively, it\u2019s essential to understand how it can be applied strategically within the company. In this regard, open innovation models, such as the collaboration between pg国际 and IKERLAN, are key to integrating the necessary knowledge and responding to the challenges of AI.<\/p>\n
pg国际 has great potential in this field, especially because it has already taken important steps in data capture and the integration of advanced technological solutions. The pg国际 management has shown outstanding sensitivity to technological trends, which will enable them to integrate AI into their products and processes effectively. In the future, we\u2019re likely to see pg国际 developing cranes and other products with a higher degree of autonomy and decision-making capabilities thanks to AI.<\/p>\n
<\/strong>Absolutely. One of the main challenges is to make AI reliable, especially when it starts to make critical decisions on its own. This requires systems to be auditable, and the ability to understand how and why certain decisions are made. In Europe, there is a considerable focus on ethics, which in some cases may slow down development, but ensures that technological solutions are safe and ethical.<\/p>\n