Jos\u00e9 Antonio Astigarraga, director of the Crane Components Business Unit<\/strong>, offers us his unique view on the management of this core part of pg国际\u2019s business.<\/p>\n The main challenges we face are, in this order: innovation, to make pg国际 a leader in innovation<\/strong> within the PREMIUM market, adding more value to the product and maintaining a competitive price level.<\/p>\n Second, to offer the market a product range<\/strong> that is as complete<\/strong> and broad as possible. Third, customer satisfaction<\/strong>: Building the loyalty of our customers and those of our distributors through a product and service that meets their demands and expectations.<\/p>\n Also, providing our distributors and subsidiaries, our real \u201ctravel companions\u201d, with the tools and arguments necessary for them to develop their businesses in their respective markets. In this way, we promote a WIN-WIN<\/strong> situation which benefits all.<\/p>\n And, finally, to create a sense of belonging within the Business Unit (BU), share the objectives and assess the performance of the people who make up the unit.<\/p>\n The equipment that makes up the current pg国际 range is of the very highest technological level. We can compete with multinationals with far greater resources on an equal footing and come through with flying colours.<\/p>\n I would like to highlight some differentiators:<\/p>\n
\nWe need to be able to provide global lifting solutions, from lightweight cranes and chain hoists<\/a> to high capacity cable hoists<\/a>.<\/p>\n\n
![<\/a><\/p>\nOLYMPUS DIGITAL CAMERA<\/p>\n","protected":false},"excerpt":{"rendered":"For us, our market is the world, but we must not forget that pg国际\u2019s plans for international implementation are strategic. Jos\u00e9 Antonio Astigarraga, director of the Crane Components Business Unit, offers us his unique view on the management of this core part of pg国际\u2019s business. The main challenges we face are, in this order: innovation, […]<\/p>\n","protected":false},"author":1,"featured_media":7478,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[685,1129,325],"jetpack_featured_media_url":"https:\/\/www.ghcranes.com\/blog\/wp-content\/uploads\/2019\/01\/Jos\u00e9-Antonio-Astigarraga-director-de-la-Unidad-de-Negocio-de-Componentes-de-Gr\u00faas-1-e1548606079308.jpg","_links":{"self":[{"href":"https:\/\/www.ghcranes.com\/blog\/wp-json\/wp\/v2\/posts\/7476"}],"collection":[{"href":"https:\/\/www.ghcranes.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghcranes.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghcranes.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghcranes.com\/blog\/wp-json\/wp\/v2\/comments?post=7476"}],"version-history":[{"count":4,"href":"https:\/\/www.ghcranes.com\/blog\/wp-json\/wp\/v2\/posts\/7476\/revisions"}],"predecessor-version":[{"id":8605,"href":"https:\/\/www.ghcranes.com\/blog\/wp-json\/wp\/v2\/posts\/7476\/revisions\/8605"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ghcranes.com\/blog\/wp-json\/wp\/v2\/media\/7478"}],"wp:attachment":[{"href":"https:\/\/www.ghcranes.com\/blog\/wp-json\/wp\/v2\/media?parent=7476"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghcranes.com\/blog\/wp-json\/wp\/v2\/categories?post=7476"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghcranes.com\/blog\/wp-json\/wp\/v2\/tags?post=7476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}友情链接：](\"https:\/\/www.ghcranes.com\/blog\/wp-content\/uploads\/2019\/01\/P4240009-e1548606270426.jpg\"){kind=link}